Today’s top London interior design boutiques are never far from the news. Hit designer programming on Sky and Channel 4 draws in massive TV viewership

– the public really can’t get enough of the contest-style reality show wherein a group of interior design mavens fight to build the most fabulous interior design schemes! Drama often ensues – both tears of sadness from interior design teams who can’t quite finish before the countdown timer hits zero, and tears of delight from the winning stars who often get to present their very own network shows in subsequent seasons! But one thing that these programmes often miss is storage. In reality, a lot of London’s newer apartments are sometimes a little space-constrained … residents yearn for interiors that promote relaxation and harmony but a critical part of that needs London interior design firms to incorporate innovative storage systems that perfectly complement our busy London lifestyles! Every day, design-conscious city-dwellers call or email London’s most prestigious interior design boutiques, requesting much-needed storage zones that will boost residential market values. Such clients are also keen to show off their most fabulous outfits, while creating “sanctuary zones” where they can luxuriate and simply enjoy life. London’s top interior design firms see this need every day, and they will often recommend practical but beautiful embellishments – pull-out rotator bars, expandable cravat cases, designer gemstone vases and heated towel zones to name just a few!