Interior designers who work exclusively on hotels often have a very different headset from those who focus on residential work.

The main reason for this is a difference in the key underlying criteria. Even in the most luxurious London resort hotels, it is essential that a given interior design scheme be easily replicable from floor to floor and across different rooms on each floor. Most London hotels will ask the lead interior designer to create something that is repeatable, not unique. By contrast, the unique and fabulous interior designer flair is more suitable for residential scenarios.